Write Product Descriptions 101

Write Product Descriptions 101

write product descriptionsWould you like to write creative keyword-rich product descriptions that sell?


Welcome to Write Product Descriptions 101


What we focus on here at Club-Content is how to write technically for your product descriptions that sell your products. Our members learn how to research, and use creative and relative keywords, which are placed appropriately and with certain steps, to have the most impact to capture the attention of both Google and customers to sell their products even more.


This is a way to write not only for strong, engaging marketing, but to bring Search Engine Optimization into that content and engagement with readers and customers.



So why are keywords so important when you write descriptions?  


They can get you indexed by Google, and found online…your sales grow!


Keywords are not just single words, but are also highly searched phrases. When I refer to keyword, I am also including all phrases as well. For example, “write” is a keyword and “product” is a keyword and “write product descriptions” is a keyword phrase.


There are some basic guidelines to write product descriptions using a keyword or keyword phrase, and we’ll run through them as a 101 quick course.  


write product descriptionsFor full details, and for your best product descriptions performance, you should consider joining our exclusive and small Membership, to see your business grow and improve.



1: Write Descriptions to Be Interesting and Relevant


Google wants to present interesting and relevant information in a search. Your keyword needs interest and relevancy, but also needs to fit your niche.


2: Write Descriptions with Keyword Appearing in Title


The keyword should appear in the title of your post, and also at the very beginning of your title.


3: Write Decscriptions Length & Appearance


Your keyword product descriptions information should be approximately 300 words or more in length. Always remember, Google is a robot, and you have real people who need to read your product descriptions too. Write for those people, while keeping the robots in mind.


4: Write Keyword Placement in Your Descriptions


Your keyword should appear in both the 1st sentence of your descriptions and the last sentence.


5: Link to Another Page of Your site Using the Keyword as Anchor Text in Descriptions


This step depends on your ecommerce set up, and you should also always vary your anchor text selection. You don’t want the same keyword and anchor text repeating many times over.  This can also help you sell more.


6: For WordPress, Add an Image to Descriptions


Be sure to title the image your keyword, and use your keyword as the alternate text field in your editor.  Where it wants you to “link image to” be sure to click on “none”.  Then click “insert into post”.


You can use your own image, or from a royalty free site like, stock.xchng, or always credit the source.


7: For WordPress, Write & Add Post Tags & Replace Default Tagline with Your Keyword


You’ll find an area to write, and add your product description keywords as post tags, adding each one separately.  After publishing your post, you can find your Default Tagline from your Settings.  Just change it to your keyword and update.


8: Try Not to Over Write or Under Write Your Keyword in Product Descriptions


Your word should occur about 2-3% of your entire product descriptions. It’s best to just concentrate on writing something really good. You know if you’re over using your word, and trying too hard, and so will your reader, and so will Google. 



write product descriptionsJust use common sense when you write, like you’re having a conversation, and try to be engaging and interesting always. Remember that you write for people, but have to use creative keywords at the same time.



Need Some Stimulants to Get Your Research to Write Those Amazing Product Descriptions that Sell?


Here is a list of questions you can ask yourself about your product when you write.  Your next step is to insert your creative keywords in your product descriptions using the basic steps from above…


To Write Better Product Descriptions:


What do you like about product? 
What do you hate about it? 
Where do you like doing/keeping it? 
How many products do you have? 
How often do you use/do/enjoy it? 
Who do you enjoy your product with? 
What is your favorite product?
What are the dangers of product? 
How many people like product?
What celebrities use/have product?
If product good for you, how?
Can you get injured doing product, how?
What is the most expensive product? Why? 
What’s great/bad about it?
Is it good value? 
What is the cheapest product? Why?
What should first timers watch out for when doing/buying/enjoying it?
Who is the best/has the best/most famous product?
What are the top 10 (or 5 or 7) reason to do/have it? 
What are the top 10 (or 5 or 7) reason to avoid/not have it? 
What is the age range product is appropriate for?  
What makes your product special or different to others?


write product descriptionsWhat does creative word research, and to write content rich product descriptions do for you?



In a nutshell, using creative, keyword rich product descriptions bring you better traffic from searches.


Your research is the bread and butter of everything you write, and all marketing and selling online. Find just the right words, use them well, and you’ll have traffic to your products galore.


By better, I mean they also help you improve your search engine ranking, and attract the right kind of customer.



Choose the wrong ones to write, and…well that’s just it, nothing much happens when you write.


So what are the right words for better traffic, and how do you write, and use them?


The right words are those which are relevant to your target audience and niche that we mentioned in the beginning.


Typically, this means that they’re specific, highly focused, words and phrases.


how to keyword



But, back to those keywords for your descriptions. How do you research and find them?  Here are five basic steps to get you started using creative keywords to write for better traffic. 



1: Choosing Your Tool(s)


There are a number of keyword tools to choose from and it’s recommended to look beyond the obvious tools when coming up with your ideas to write. In fact, here are a few places to look for ideas beyond the big one: (Google Keyword Planner)

·        Google Trends
·        Twitter Trends 
·        Your own fertile imagination
·        Forums and chat rooms
·        Blogs
·        Your own Analytics


2: Create a list of relevant keywords to your product to start your research. 


Use the keyword planner tool to expand on it, and don’t forget to think outside of the box here. There are hidden gems just waiting for you to find them–I’m talking about great word phrases that are used often and practically no one is targeting.


3: Research Your Keywords


Remember to:


Look for keyword phrases that are specific to your niche and product and can layer your categories to write appropriately.


4: What Are You Going To Do with All These Product Keywords?


This step assumes you’ve narrowed your research down to a primary keyword to focus on with some supporting secondary keywords.  This is the step where you’ll integrate these keywords into what you write, and into your descriptions.


5: Analytics Will Help You Write Better


If you don’t already have an analytics feature or service working to help you manage your website, it’s time to install one. Google Analytics is easy to install, and it shows you tons of really helpful information.  It’s also free.


One of the functions you’re going to want is the ability to see what words people are using when they find your website and descriptions.


Analytics will help you determine if you’re on the right track when you write descriptions. They’ll tell you when you’ve reached your traffic goals, and they’ll help you research and choose keywords to really focus on and explore.


write product descriptionsYou can even optimize your old product descriptions.


If you have analytics already installed, check out your last five reports. What keywords are people using to find your website?  Write them down, and use that as the foundation for your next research event, and to write better descriptions.


Driving traffic to your descriptions and website is an ongoing process. Choose relevant keywords to really focus on, fine tune your traffic results, and then continue the process. Always go back to write and edit what you have, instead of creating more sub-par new descriptions.


You’ll eventually see that to write product descriptions using creative keywords really do lift your rankings, target your audience, and bring you better traffic for more sales.


write product descriptionsWe only scratched the surface here with our Write Product Descriptions 101, but you can take it to the next level by joining today!




Leave a Comment


Powered by WishList Member - Membership Software