How to Write Better Product Reviews with Example Templates…

Stand Out from the Rest!…


When it comes to making purchase decisions, the one place people turn to most for their research is the World Wide Web. They look for product reviews, comparisons and other information, so they can make the most informed decision possible.


This is a potential gold mine for online business owners, but how do you put together product reviews that inform your readers and inspire them to make the purchase as well?


This guide will show you how by telling you how to approach product reviews, what information to include and more.


It Starts with Confidence & Knowledge


Confidence is critical when it comes to selling products. Product reviews are no different and confidence often comes from knowing the product and our audience.


When you have confidence in what you say and the products you recommend…and you’re honest about the products that aren’t so great (even if they have a HUGE commission), the more your readers will also be confident in your information and advice. If you’re apprehensive, you’re audience will be apprehensive too. It’s just that simple.


bloggerYou can gain confidence and knowledge by:


Doing thorough research and understanding the products. This means reading the manufacturer’s information, reading labels, seeking out other opinions, reviews and more.


Using the products yourself and gaining results and experience over time. This includes updating your audience about new discoveries and developments as they arise. Your audience will appreciate that you keep your finger on the pulse of what’s happening and those updates are a perfect opportunity to sell more stuff!



• Gathering case studies of others who have used the products. Your readers like to be part of the group. If they can see others are happy using the product, the more likely they will want to use it themselves.


Understanding your audience and what specific needs they may have for a product. This is critically important. After all, if you’re selling tires to a mom as opposed to a single guy with a sports car, their concerns will be wildly different. You want to tap into that, so people reading your product reviews feel they are getting the best information possible.


Include clear calls to action and include any special offers. When it comes to a product review, you may not be screaming “CLICK HERE TO BUY NOW”, but you do still need to provide clear direction and links on where the customer can purchase the product. If possible, arrange coupon codes or special offers with the product seller as well, so your readers are more likely to buy when they click your link.


Practice! The more you write product reviews, the better you get at it. Keep writing reviews and keep adding to older reviews as you learn what works and what doesn’t.


Tips for Writing Product Reviews


The most important key to writing product reviews is to be honest and offer some unique perspective that your readers may not have thought of. Things to include are:


Product overview. A description of the features, what the product does, etc. This can be a bit dry, but you can mix in your own experience and thoughts of those features as you go along. Still, having that “at a glance” information available for your readers is very valuable. If they know your reviews are detailed and include all the necessary information, they will come back to read more.


Who might find the product useful. Always keep in mind that not every product is right for everyone, so address that in your reviews. For example, a certain educational toy might be more suited for children who learn through touch, rather than those who learn by observing. Or certain skin products are more suitable for people with dry to normal skin, but should never be used by someone with oily skin. You can also recommend other products that are suitable for those with different needs.


Potential drawbacks with a solution. While those hoping to make a sale may worry about this, it’s important to let your readers know about any flaws or shortcomings of a product. It’s your reputation on the line here and you want your readers to be informed and buy frequently based on the information you product.


And even if you do mention a flaw, you can spin it into something positive, where appropriate. For example, if a certain type of high chair doesn’t include an adjustable tray, you can highlight some of it’s more attractive features and note that this model costs $XX less than other ones.


There is always give and take when making a product purchase decision, so draw your reader’s attention to those things, so they can make the best decision.


Comparison to other similar products. If your readers are likely to consider another similar product along with the one you’re reviewing, include a comparison. This is very useful information to your readers and something they’ll find very helpful.


Overall thoughts and experience. Add photos, videos and perhaps case studies of your other readers who have used the product. The more social proof you can show of yourself (or your readers) using and benefiting from the product, the more likely your readers will feel the product might be useful for them too.


Go the extra mile. Include extras like tutorials on how to use the product, how to get better results out of the product and anything else that helps your readers consume the product.


In short, it’s pretty hard to provide too much information. Of course, you want it laid out nicely and easy to scan. Use plenty of sub-headlines and bullet points, so your readers can pinpoint the information that is useful for them.


You can also put information onto separate pages, which can give you a boost in search engines and allow you to rank for multiple phrases. For example, put your product review on one page, comparison chart on another and then case studies elsewhere.


bloggerSharing Your Product Reviews


Product reviews are excellent for generating new traffic and cementing your relationship with existing readers. Here are a few ways to share your product reviews.


Post them to your website, optimizing them for product-focused keywords. People readily use search engines to find information about products, so make sure you do your keyword homework at or using your favorite keyword tool.


People search based on product names and use words like “product review”, “customer review”, “review”, “comparison”, “comparison chart”, “information”, “prices”, “cost”, “features”, “specs”.


For how-tos, keywords like “how to”, “tutorial” and “step-by-step” might come in handy. But of course, do your research for your particular product.


Use your blog to build a product review series. For example, if you’re in a weight loss program and want to share it with your readers give them updates about your progress (photos, videos), share recipes you’ve made and more.


Share them with your email list. Share key product reviews with your mailing list. If you publish a lot of reviews, you may want to make a separate list, just for people who want to be informed of all your product reviews.


Encourage sharing. Include social media sharing buttons, the option to share your product reviews by email, etc. If you create informative product reviews, one of the most powerful ways to grow your traffic is through word of mouth.


Bundle related products reviews into reports. If you have a series of product reviews on products that would interest a specific audience, put them into a downloadable report. Give it away freely, use it as a gift on opt-in or share with your list.


Distribute them. If you do video reviews, post them to You Tube and encourage others to publish your videos on their sites. Add product reviews to sites like and other sites that publish content.


The key is to get your reviews out there and shared, over and over again. You can do this by creating informative, helpful and targeted reviews and maximizing your available distribution channels.


*Please note: Receiving a free product for a review with a link to the product or company is considered a link scheme by Google.  Be sure to use any outbound links, including the “nofollow” tag.  Also, be sure to disclose that you are receiving a free product in any of your blog post content, specifically for each link.  You can always share your review and outbound link information with your list of subscribers without any rules to follow. 


Now on to a Template for a Product Review, Product Comparison, How-to Tutorial and Case Studies…


[Insert Product Name] Product Review: [Add Brief Opinion/Benefit]


Insert introductory paragraph introducing the product, its main function and other thoughts.


bloggerProduct Overview:


[Make a bulleted list of features and any benefits you’d like to highlight. The bullets below are a guideline and may not suit every product]


• Summary:

• Format / Size / etc.:

• Seller:

• Price:

• Main Features:


[Next Include paragraphs that address factors like durability, usefulness, quality of information, performance, user experience. Use a sub headline for each factor you discuss. Examples below:]


Durability [for example – could be another factor]

Insert details about durability. Talk about how you tested the product, where you gathered further information about durability from other users.


Performance [for example – could be another factor]

Insert details about performance. Insert details about durability. Talk about how you tested the product, where you gathered further information about durability from other users.


Who This Product is Suitable For

Insert details about who would most benefit from this product and even include an honest warning for whom it’s not suitable for. Ex. Newbies/experienced; those who prefer quality over price, etc.


Feature & Benefit Comparison

Where appropriate, compare the features and benefits with other similar products.


Overall Thoughts

Include a summary of your opinion on the product and any further suggestions. Remind where to buy.


Note to Writer: Don’t forget to include plenty of product pictures, where appropriate. Show certain features, the product in use, etc.


Product Comparison: [Insert Products You Are Comparing]


Insert an introduction that talks about the problem these products solve. Include a summary of the main differences.



Product Comparison:


A table can work very well in showing comparisons. Make a table that includes a rating of the features. Product 1 Product 2 Product 3
Price $15 $17 $18
Performance Average Average High
Durability Average High Average


You might choose to create a table that simply shows whether or not certain features are available. For example: Product 1 Product 2 Product 3
10-Year Warrantee
Extra Storage


Include a conclusion that summarizes the difference (ex. “If price is more important, you might choose XX because XX”). Also make sure to remind the readers where to purchase each product.


Note to Writer: Insert product images to draw interest to your article. Include close-ups of certain features, side-by-side comparisons, etc.


XX Steps to [Insert What You Are Teaching]


Insert introductory paragraph that talks about a problem your reader might be having, a solution they need and how you will teach them to xx.


bloggerThings You’ll Need


[Name of Supply/Requirement]: Tips on how to choose it, why it’s required, etc.


[Name of Supply/Requirement]: Tips on how to choose it, why it’s required, etc.


[Name of Supply/Requirement]: Tips on how to choose it, why it’s required, etc.


Once you have these [items/supplies/requirements], here’s what to do…


Steps to [Insert what you are teaching]


Step 1: [Insert Description]: Explain the process. Include any helpful pictures or screenshots and tips.


Step 2: [Insert Description]: Explain the process. Include any helpful pictures or screenshots and tips.


Step 3: [Insert Description]: Explain the process. Include any helpful pictures or screenshots and tips.


Step 4: [Insert Description]: Explain the process. Include any helpful pictures or screenshots and tips.


Include a very brief summary of what you’ve covered and Insert give some advice applying what they’ve learned, include a product recommendation, etc.


Note to Writer: Insert images to draw interest to your article and illustrate the common myth and/or the better alternative/truth.


Case Study: [Insert Subject & Main Finding]


Briefly introduce what the case study is about and summarize the main findings.


Introducing [insert case study name]


Talk about your case study. Who are they? What was their condition before using the product/service? What worries/concerns did they have?


[Implementation: Insert descriptive sub-headline]


Talk about the product/service used, how things went – including any struggles, achievements, etc. Give a full and complete picture of the process.


Overall Results: [Insert Description of Result]


Summarize the overall results, revelations, etc.


Include a conclusion that talks about the product/service and encourages your readers to get the same results as the case study. Don’t forget to link to your product/service.


Note to Writer: Insert images to draw interest to your article. Include a picture of your case study, before/after pictures, etc. Add any charts, spreadsheets, screenshots, graphs and any other supporting evidence.