CPC Networks & Pay Per Click Advertisers


How To Monetize Your Blog: CPC Networks and Pay Per Click Advertisers


CPC/CPM:  Not so very long ago, Cost Per Click networks were heavily pushed as a passive stream of income, but now they’ve largely fallen out of favor.


Make no mistake however:  Savvy marketers still make additional income monetizing their sites by linking to CPPC networks.  (It’s a form of affiliate marketing. You get a small commission, usually pennies, if someone clicks on the CPPC network’s link.)


Realistically speaking, with properly optimized sites and targeted content, the average marketer only makes between $16 and $60 monthly per site, once well established, but if you have several blogs, those small amounts do add up.


There are quite a variety of PPC networks you can sign up with.  Some will pay you for CPA (cost per action–as in a purchase or opt-in) and some for CPM (cost per mille)–“Mille” in this case meaning “thousand”; as in “cost per thousand impressions”).


monetizeThere are two drawbacks to allowing CPC networks access to your site:


  1. There’s always the risk of heavy-duty malware being implanted, which can hurt your page rank and SEO


  1. They’re really “small potatoes” considering the amount of work you may be doing, if you’re setting up blogs strictly to showcase those links or banner ads


However, if your site is already established and optimized, it’s not a bad idea to examine some of the more reliable ones to see if they’re a good fit:


Tribal Fusion

PulsePoint (formerly Adsdaq and Contextweb)


Morning Falls

Value Click


Note that most CPC/CPM networks have a minimum monthly traffic requirement, but there’s quite a range (at 3,000, Value Click has the lowest).


You’ll hear that many companies are “picky” when it comes to accepting independent publishers, but don’t let that daunt you, if you have the number of monthly page views or unique visitors required. The main selection criteria is that both you and your website behave in a business-like, professional manner.


(In other words, don’t admit you’re a newbie, if in fact you are:  It’s unnecessary.  Focus on showing them you know what they want.)

monetizeGoogle AdSense and PPC Advertisers: Google AdSense used to be the time-honored way of monetizing sites. Although AdSense returns are considered minimal, they can add up.


One thing about AdSense:  It’s easier to get accepted as an AdSense publisher showcasing their ads on your site, especially if your page view numbers haven’t reached anywhere near the thousands yet.  All you need is a blog theme that’s “AdSense Ready”, meaning targeting those keywords, drop in your Google AdSense publisher number and you’re in business.


*You also need your Privacy/Disclosure and Contact pages in place. 


It’s especially well-suited to people who run multiple niche blogs. (Just make sure the AdSense ads don’t detract attention from products you’re promoting as an affiliate).


*Please note: PPC Advertising without a “nofollow” tag and proper disclosure in your blog post content is considered a link scheme by Google.   Be sure to include the “nofollow” tag.  Be cautious with paid link text. You can always promote paid link text to your list of subscribers instead. You can also point your list of subscribers to a private page on your blog with paid link text as an example.