There are unusual places to find customers, and Bookstores are definitely it. You probably can think of online customer connections you can make right away, and we cover a few here, but the offline tactics have fallen away as old school.
You typically have to create a profile before you can post, which gives you the means to contact others as customers, and for them to contact you if they seem like a good match for your business.
Good Ol’ Old School Offline Connections:
2. Go to Bookstore’s readings. And if Bobby Flay just happens to be coming to a store near you to perform a book signing or reading, you should be there in the audience–not to meet him, but to meet as many attendees as possible. After all, everyone’s recipe needs aren’t going to go away just because they heard Bobby read a chapter from his book. And he’ll be leaving on the next plane, while you’re still in town to connect with them as customers!
3. Go to book clubs. Book clubs aren’t just for the hot novel of the month. Bookstores have book clubs for finance, kids’ books, organization and more. If there isn’t one for your industry or niche, create one to meet your customers!
Bookstores provide easy ways to connect with those who share a common interest. The first step to creating a customer is to establish a common bond, and books makes that simple.
You know you have something in common, and that’s half the battle. Stay Old School, and find your customers at your local Bookstores. Maybe you’ll find a customer like Julia Roberts…